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Creating the visual identity for Posložena was a journey of balance, intention and thoughtful design.

The name “Posložena” is split into two lines, symbolizing the process of reorganizing thoughts and emotions—an essential goal of mental health counseling. Every detail of the design, from the soft curves of the “ž” to the clean serif typography, reflects a commitment to both professionalism and individuality.

The warm color palette, featuring beige, pink, and red, evokes comfort, empathy, and courage—key values that resonate with the heart of Posložena. These colors were chosen to create a welcoming and empowering experience, while organic shapes and natural elements emphasize growth and transformation.

This visual identity isn’t just a design—it’s a story of self-discovery and balance, brought to life through expert branding and a deep understanding of the client’s mission.