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Studio 140, a photography studio, collaborated with us to craft a distinctive and imaginative logo that mirrors their expertise and services. Drawing inspiration from the number 140 (apartment number where the studio is located), I identified the inherent forms associated with photographic equipment – the monopod, softbox, and beauty dish. Seamlessly integrating these elements into the logo design, the monopod became frame number 1, the softbox transformed into 4, and the beauty dish shaped the zero. This creative interpretation not only resulted in a logo instantaneously linked to photography but also maintained the simplicity and purity of the design.